New Marketing Imperatives: Innovative Strategies For Todays Marketing Challenges B.G. Yovovich

ISBN: 9780133110517

Published: May 1st 1995

Paperback

256 pages


Description

New Marketing Imperatives: Innovative Strategies For Todays Marketing Challenges  by  B.G. Yovovich

New Marketing Imperatives: Innovative Strategies For Todays Marketing Challenges by B.G. Yovovich
May 1st 1995 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 256 pages | ISBN: 9780133110517 | 8.72 Mb

This guide puts marketing managers on the cutting edge of business-to-business marketing. Readers will find practical analysis of innovations that are changing todays - and tomorrows - business environment. Comprehensive coverage of trends inMoreThis guide puts marketing managers on the cutting edge of business-to-business marketing. Readers will find practical analysis of innovations that are changing todays - and tomorrows - business environment. Comprehensive coverage of trends in company downsizing and the flattening of hierarchies, the widespread implementation of TQM practices and growing international markets and competition.

Features scores of examples and cases, plus interviews with leading marketers who are predicting and profiting from new trends and strategies.



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